ANHEUSER-BUSCH

Copywriter/Content Strategist, Draftline

January 2019 - Current


  • Write compelling copy for packaging, OOH ads, merchandise, and social channels for Natural Light, Busch, and other Anheuser-Busch brands

  • Brainstorm and plan earned moments for multiple brands’ content calendars

  • Research, conceptualize, and execute content-driven campaigns

  • Plan experiential campaigns for colleges in key markets

  • Investigate social trends and integrate learnings into the appropriate brand platforms

  • Lead brainstorms with fellow copywriters, strategists, and designers


THE MIGHTY SHED

Content Marketing Manager

January 2018 - November 2018


  • Oversaw the creative direction of two branded sites under Fernet-Branca and R.J. Reynolds

  • Briefed the graphic design/art team for digital, print, and social marketing campaigns

  • Led weekly creative brainstorming sessions

  • Researched and wrote trend forecasting reports on a number of topics

  • Wrote copy for email newsletters, feature articles, polls, interviews, website copy, banner copy, paid social, press releases, and video treatments  

  • Developed an editorial style guide and brand bible for clientele


MASHABLE

Copywriter/Content Strategist, Brand X

February 2017 - January 2018


  • Developed pitch decks for active and proactive RFPs

  • Wrote and produced sponsored content for brands like Ford, Hass Avocados, Capital One, Hasbro, Samsonite, Coors Light, Uniqlo, Balvenie, etc.

  • Managed freelance writers and ensured SEO best practices were incorporated

  • Worked directly with account managers, creative strategists, and team members to ensure each project was executed with creativity and success while utilizing vital SEO keywords